Does the phrase web site traffic analysis scare the bejesus out of you? You're not alone.
Anything that implies figures and math has that effect on me.
Unfortunately though, if you want to make the most of your online presence, you have got to analyze your results in some way or another.
Luckily, web analysis is not as hard as you think.
In fact, analysing how well your website is doing, should not be seen as some rocket science task that only tech geeks can do.
And it need not cost an arm and a leg either! Nowadays, there are many FREE web analytics tools that you can use to monitor and track your performance online.
But let’s start with the meaning of web analysis first. A simple, straight to the point definition of web analytics would be the following ...
Web analytics is the process of collecting, measuring and analysing all the data that you can get your hands on regarding your online presence.
I find it truly shocking that in this day and age, there are still a multitude of businesses that simply put their website up and move on to other things.
It’s like they view their website as some kind of evil “monster” that they’ve simply got to have because their competitors have one. Once their website’s up, all they do is pay their website fees and answer any emails they receive through their site.
Sure you might argue that if their business is thriving, why bother with “wasting” time on a website?
This may be especially tempting if you’re a one-man show.
But wouldn’t you want to identify whether you could possibly unravel new streams of income and clients, simply by enhancing your website’s performance?
It’s amazing what an effective online marketing strategy can do to the overall performance of your business.
So how many types of web analytics exist? Lots!
But don't worry, there's no need to fork out money on all the latest web analysis tools to monitor your website's performance well.
In this section, I'll be covering the most relevant and effective tools and software that you can use to gauge how well your website is doing.
Here's one simple thing that you can do right now to track whether your visitors are liking your content. It has to do with your bounce rate. Click here to learn what bounce rate means and how you can improve it.
In addition, I'll also talk in detail about the two categories of web analysis, i.e. off-line and on-line analytics.
Social Media and Mobile Marketing are all the rage right now.
And for good reason too.
But as with anything in marketing, you need to measure whether your efforts are actually getting you any solid results.
This is why you also need to get familiar with both social media and mobile analytics.
And let's not forget the countless conversion tactics and techniques that you need to be aware of, so as not to sabotage your online sales.
For example, did you know that this seemingly great idea could actually be hurting your sales?
If you'd like to learn more about web site traffic analysis and conversion optimization, make sure to subscribe to my free updates below. That way, you'll be the first to get notified when I update this section.