When it comes to getting backlinks, we're all looking for easy ways to get good backlinks with minimal effort on our part, right?
Unfortunately, link building takes time and is one of the most tedious tasks you’ll have to perform to improve your website's ranking.
And to make things worse, creating backlinks must be an ongoing process, not just a one off "thing" that you do.
On this page, I list 5 fairly "easy" ways that get backlinks.
If your website is visual, open a Flickr account and start uploading beautiful images that are related to your niche.
With every photo that you upload, include a brief description of what the viewers are seeing and a backlink to your website. Make the description intriguing enough for them to click to your website.
To get the maximum benefit from this, you should provide deep links to the specific pages on your website that cover what is in the photo that you uploaded on Flickr.
Don’t forget to also include a backlink to your home page in your profile.
Have a look at the most popular categories on Slideshare.net and if your business is related to one of the categories, create a powerpoint slide and upload it on this website. Slideshare can be a great way to get your website in front of the right eye balls. But not only.
As with similar websites, on Slideshare you can post a link to your website on your profile.
In addition to that, you should also put your website’s URL and details on the actual slides that you upload.
BLOGS & BLOG COMMENTS
Find blogs that are related to your business and comment on them.
Always read the actual blog post before you comment and don’t be spammy. It's all about being authentic.
Post Penguin, Google is now monitoring closely the percentage of exact anchor text that you have in your link profile. So make sure that this is not too high and that you diversify anchor text accordingly.
With blog comments, I like to post my real name (as the anchor text) most of the time. This will not only improve your chances of getting your comment accepted, but it also paves the way for building a genuine relationship with that particular blogger.
You see, following the Google Penguin update, it's all about being genuine and natural.
So your first intent when commenting on blogs, should not be to get the link, but rather to add value to that particular post and also possibly to create and nurture a relationship with the blog's publisher.
And no “Thanks for sharing!” is not adding value.
You can also start a blog yourself. I should point out here that starting and maintaining a blog is a lot of hard work, so this one’s definitely not easy.
However, if you have the time (or the budget to outsource it) a blog can be a treasure throve for getting you quality, relevant backlinks to your own website.
I’ve listed this in this section, because once you have a blog, it’s pretty easy to create backlinks to your website because you have total control on what gets published on your blog.
Remember to mix things up with your blog and don’t link to your website on each and every post. Also, make sure to create deep links to your website and not just links to your home page.
This is another great way to create exposure for your website but also getting backlinks in the process.
The more traffic the contest hosting site gets, the more exposure you’ll get of course.
There are many ways that you can sponsor a contest. In addition to offering your products or services as a prize for the contest winner, you can also offer to be a judge in the contest.
You can also do this jointly with the site owner, so for example you choose the 5 finalists and the site owner chooses the winning entry.
If you decide to try this technique, make sure that the link to your website is clearly visible throughout the contest and that the link is left on the contest page permanently.
Press releases are another great way of getting backlinks to your website.
The secret here is to write to the media (the journalists) and not your website visitors. Have something relevant to say in your press release and submit it to a good number of established PR sites.
Always make sure that you're diversifying your link profile. Ideally you should keep "easy" backlinks to a minimum.
This is Part 6 of a FREE 7-Part Article Series on Post Penguin Link Building. Don't forget to check out the rest of the articles!