Panda. Penguin. What next? Give us a break Google will you?
Backlink building has always been tedious.Don’t know about you, but I’d rather write content or promote my website, than hound the Internet for potential link building opportunities.
But lately, it’s gotten even worse. With thousands of websites reportedly getting wiped out of search rankings with Google’s Penguin update, it’s no wonder that webmasters are currently on a panic spree!
And who can blame them?
Having your website or blog disappear into oblivion overnight is no joke!
So what is this Penguin update anyway? Google's Penguin update targeted websites and blogs that were violating Google's Webmaster Guidelines.
These violations include participating in blog networks, over-optimization, cloaking and other techniques that were never favored by Google in the first place.
However, with this new update, it's evident that Google is trying to track down these websites more effectively and decrease their rankings.
So what do you need to do to make sure that you stay in Google’s good books when it comes to backlinks?
The answer is simple really. Don’t try to game the system!
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New to link building? Have no idea what this Google Penguin fuss is all about?
No worries. Start here.
While we can never be 100% sure why some websites were hit by the Penguin update, it is evident that some link building practices are no longer effective.
Google loves natural. And natural in link building jargon translates to organic links.
So the more people link back to your site naturally and voluntarily, the better your site will look in Google's eyes. Why? Because organic backlinks are the No. 1 proof to Google that you have an awesome site. Because why would people want to share and link to your site or blog if your content was crap?
Here are 4 types of content that you should be creating in order to kick start your organic link building process.
Want to discover what other backlink methods still work Post-Penguin?
Check out these articles below for more link generating ideas ...
Not all links are equal. Some are more equal than others.
Ideally, you should be aiming to generate baclinks that people will actually click on to check out your website or blog. The days when you simply took one article, spinned it ad nauseum and submitted it to hundreds of article directory sites are long gone.
Do this and you'll be well on your way to Google's black book!
Have a look at these two relatively "easy" ways of getting backlinks that people will be enthusiastic to click on!
The Google Penguin Update was rolled out on the 24th of April 2012. The first refresh update (Penguin 1.1) was pushed out on the 25th of May. As at March 2013, the last known Penguin update took place on the 5th of October 2012. As with Google's other algo updates, there's bound to be more Penguin updates in future. There's talk that a MAJOR one is about to be rolled out soon.
I'll be keeping an eye on these updates and shall be adding new articles to this section, if and when anything changes with future updates.
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