A word from the Founder
A newspaper cutting changed my life. Literally.
I had been stuck in a job in the Finance industry for years.
I hated it.
Saying that I felt underappreciated in my job would be an understatement.
To make things worse, family and friends could not understand why I was so adamant to leave. “The pay is great!” they used to tell me ... “Why do you want to walk away from a stable career?”
But you see, I was always the type to give my work my all. With me it’s 100% or nothing.
But here's the thing. When you work in big corporations, you'll often find that you're invisible.
That is, unless you're the type to suck up to your bosses. And THAT I will never do. Never.
So when I saw that nobody seemed to care or even notice, I felt betrayed. “How could they?” I used to think.
As years went by, it was evident that things were not going to change. So one day I thought “That’s it. I’m leaving.”
But only having qualifications and experience in the Finance industry meant that if I left, I would probably end up in another job related to that industry. And I didn’t want that. So what did I do? I went back to school.
I remember this like it was yesterday. A colleague came into my department one day. She was waving this fax that had just come in. She said “This fax just came in. It’s about a Marketing degree course starting soon. I’ll leave it here just in case anyone’s interested.”
I jumped on that paper like a tiger jumps on its prey :)
“This is my way out!” I thought. And indeed it was.
Four years later, I graduated from the Chartered Institute of Marketing in Birmingham, UK.
Marketing was something that I had unknowingly been practicing for years because the basic principles of Marketing revolve around my own personal beliefs. This is why I was and still am, very passionate about Marketing.
While doing my Marketing course, I became intrigued by the Advertising aspect of it all ... the psychology behind it, the creativity involved, the works!
That’s when I decided that I had to pursue this further. So a Masters Degree in Advertising came next.
I flew all the way to Australia and got my Masters Degree from RMIT University in Melbourne. Yep, Australia became my home for a while. Best years of my life! :)
At RMIT, I was fortunate enough to be tutored by some of the most amazing professors one could ever hope to have. During the course, I honed my copywriting and branding skills (among other things) and was able to gain a new in-depth perspective on how our brain works and why we do the things we do. Crucial for understanding and influencing customer behavior!
Since my uni days, I’ve had the pleasure to work on a fascinating mix of brands and industries, ranging from telecommunications, automotive, food and drink, sports, furniture & fittings and much more!
So when does that newspaper cutting I mentioned earlier come in?
Well, remember that Marketing course I spoke about? At first, I wasn't 100% sure whether I should take the course. After all, during that time I hadn’t studied for years. “What if I lose interest after the first year?” ... “What if I fail?” I thought.
THAT'S when the newspaper cutting came in.
While contemplating whether I should go ahead with the course, I came across a newspaper cutting that had this quote on it ...
“In order to succeed, you must risk failing.”
The following day, I signed up for the course and the rest is history as they say.
These days I'm my own boss, working from home and loving every minute of it!
